I don’t have a corporation; I don’t even have an up-to-date business card. I’m a writer and editor working from home, usually in my boxer shorts or, if I’m feeling formal, my penguin-themed pajama bottoms.
The next day I e-mail Brickwork, one of the companies Friedman mentions in his book. Brickwork—based in Bangalore, India—offers “remote executive assistants,” mostly to financial firms and health-care companies that want data processed. I explain that I’d like to hire someone to help with Esquire-related tasks—doing research, formatting memos, like that. The company’s CEO, Vivek Kulkarni, responds, “It would be a great pleasure to be talking to a person of your stature.” Already I’m liking this. I’ve never had stature before. In America, I barely command respect from a Bennigan’s maître d’, so it’s nice to know that in India I have stature. A couple of days later, I get an e-mail from my new “remote executive assistant.”